An Introduction
The Africa Reinsurance Consultants Website was done in 2018 by Definitive Concept. It was made as per the specifications of the client which required the website to be a showcase the financial services it offered to its clients. The website makes use of a modern, stylish and clean design which falls in line with the company’s culture of attention to detail.
Works Done
Design of Website
Web Development
Copywriting
Graphic Design
Branding / Brochure
Design Choice
Our recommendations for a design standard in the development of the website was based on the logo which the client provided us at the start of the project. In line with the business of the client, we selected a golden wood and metal grey as base for the colour scheme. The photos provided by the client were treated with custom filters by our graphic designers so that they would blend seamlessly within the website structure.
Resources
We complemented the photos provided by the client with stock imagery purchased online. The website is built on a CMS which allows the client to log in and change the contents.
copywriting
The structure of this website is a blend of corporate and real estate feel. As such, the menus are arranged for a corporate style and the content is heavily inclined towards service and product offerings by the client.
Branding and Stationery
Our expert copywriter held several meetings with the client so as to identify the different Unique Selling Propositions, key products and services offered by the client in order to provide content which adhere to both the marketing and design requirements.
